- The content - either in detail and we will simply do the graphics or the main points you want to cover and we will provide the copy
- The basic objective - sales, information, teaching etc.
- The profile of the audience - seniority, age, sex, interests knowledge of the subject area etc.
- The three key messages you want to get across
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- The basic style - modern, classic, technological, other major themes, specific company templates etc.
- Animation - you either like or you don't! How much if any do you want.
- The format - screen, paper, acetate (OHP)
- How long do you want the presentation to last
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